Trademark Enforcement and Brand Management
The Project
LawyerLink placed an experienced Paralegal to work full-time in the Law Department Brand Management Group of one of the nation’s largest health insurance providers. The Paralegal assists with the prosecution and enforcement of the company’s trademarks.
Challenges Met
- The client required a Paralegal able to manage the trademark database and implement brand management efforts.
- The duties include the drafting of license agreements and cease and desist letters, as well as tracking trademark usage in a newly created database.
High Performance Delivered
- LawyerLink provided a Trademark Paralegal with substantive experience handling a full range of legal issues related to managing databases and conducting database searches.
- The Trademark Paralegal works independently, as well as closely with multiple business units.
- The Trademark Paralegal assists counsel to ensure compliance with branding and licensing standards and reviewing license contracts.
- The Trademark Paralegal assists counsel with fielding inquiries from clients regarding various trademark/copyright issues and reporting status of trademark matters.
- The Trademark Paralegal demonstrates strong online searching and research skills.
